We only have the highest praise for Holly Alexander of the Sereno Group. She not only sold our previous house but found our new home for us, as well as finding a new home for the people we purchased it from. Her interpersonal skills and integrity are beyond compare in the real estate community. She facilitated numerous aspects of the escrow and inspection process, always making herself available to represent our interests and to provide follow-up information. She has long-standing ties to Santa Cruz County and her love for the community shows in her approach to helping people find the home that is right for them at different times in their lives. We recommend her caring and professional approach.

      Ron & Meredith Marquez


Ron & Meredith Marquez |

Rio Del Mar & Seascape

Holly Alexander is a wonder-agent. We were incredibly fortunate to meet her when we started our house-hunting process. She put us immediately at ease, listening carefully to what we wanted. Once we established that that she would be our Realtor, she worked tirelessly on our behalf. She kept on top of the listings, conducted a great deal of market research on a handful of homes in which we were interested, and educated us a great deal on the housing market and the process of home-buying in the area. She accompanied us to numerous homes, listened patiently to our likes and dislikes, and updated the search criteria as our knowledge and wishes evolved. Together we found our perfect house. Holly then proceeded to guide us through the transaction seamlessly. She has all the contacts you would ever want -- from mortgage broker to termite contractor -- and facilitates such connections on demand. Finally, and most importantly for us, she is an exceptionally warm and kind person who we felt genuinely had our best interests and needs at heart, at every step of the way. (With her advice, we narrowly avoided making too high of an offer on a house that simply wasn't right for us in the end.) We felt listened to, respected and extremely well taken care of -- and with Holly's help we are now in our dream home. She is simply amazing and we would recommend her heartily to anyone.


      Naazneen, Erin and Zallia Barma


Naazneen & Erin Barma |

Santa Cruz & Live Oak

We met Holly when we walked into a Sunday afternoon Open House.  She had such a presence of calm and centeredness that we decided right then and there that she would be our Realtor!  Since we were moving from out of the area and juggling two busy medical practices, Holly’s professionalism and calm made a huge impact on us.  She was by our side through the entire process of house hunting and purchasing our beautiful new home.  We couldn’t have asked for a better Realtor and we highly recommend Holly Alexander to you!

      Dr. Kelli Beingesser and Dr. Gail Newel


Kelli Beingesser & Gail Newel |

Rio Del Mar & Seascape

Director of Information Technology, City of Santa Cruz

During a visit to an open house, my family met Holly.  During our short time seeing the house, Holly struck me with her sincerity, humor and welcoming nature.  She managed to fully engage me, my husband and our two daughters within about 10 minutes.  Once we began to seriously look for an agent, I looked Holly up and we met with her more formally.  She added competency, prepartion and understanding to the mix.  She listened and understood what we wanted in our sale and in our move to a new place.  She was a strong advocate for us and went “above and beyond” in her efforts in getting our house onto the market, attracting interest in it, making an offer on our future home, and then closing both transactions.  While our real estate business with her has concluded, she has been adopted into our extended clan and we are grateful beyond words to have chosen her to represent us.

Laura Schmidt |


I approached Holly with a complicated sale involving a family trust. She was very responsive, communicative and managed the process from start to finish seamlessly. I was impressed how she marketed our property and negotiated terms that exceeded my expectations. I highly recommend her! 
      Tyra Vaughan


Tyra Vaughan |
Proprietor, Miss Jessie May's Antiques & Collectibles |
Santa Cruz & Live Oak

Holly Alexander is a person you should have on your team if you are planning to buy or sell property in Santa Cruz County.  She is a local resident and an experienced Realtor.  She realizes that this is a big step in a person's life and she will guide your through every step of the way from home preparation, marketing, negotiating and closing.  She will keep you informed and help you accomplish your goals.  We highly recommend Holly!

Dr. Donn and Ruth Wallace - Seller |

Santa Cruz & Live Oak

Although this was not our first home purchase, there was quite a bit we'd forgotten about the process. We found your reiteration of the process very helpful. Your patience was equally helpful. There was never a time that we felt we were bothersome to you with repeat questions.  We would definitely recommend you to our family and friends (in fact, we already have). Your patience, expediency, and thoroughness through the entire home purchase process really eased our anxiety and hesitation about moving forward. You have a wonderfully approachable disposition making it easy to work with you. Plus, you really took the time to get to know us. It was wonderful to have you ask with sincere concern about other areas of our life.
      Charlie & Carly Newbold


Charlie & Carly Newbold |

Rio Del Mar & Seascape

Holly is an outstanding Realtor with the highest integrity and superior follow-through service. I was living out of the area at the time I started working with her on my purchase. She made it easy to handle the long distance transaction through her excellent communication and negotiation skills, anyone buying or selling their home. 
      Catherine Ashton


Catherine Ashton |


Holly did such a great job selling our first home, we invited her to sell a second and third home for us as well. My wife Judy and I met Holly before she became a Realtor. We knew we could trust her and she provided excellent service for us.  
      Jim Russell


Jim Russell |

Santa Cruz & Live Oak

When I sold my home, I felt exceptionally fortunate to work with a realtor such as Holly Alexander. Not only did she surprise me by setting the 'asking' price far and away over what I initially thought I could get for my home, but she quickly brought in multiple offers thousands of dollars beyond that price! Throughout the entire process of marketing, selling, and closing, Holly continued to give me much needed-- and patiently given-- advice. Holly shows she genuinely cares about her clients because she truly understands that selling your home involves so much more that a change of address. Dedicated to helping her clients through all the stages of selling and buying a home, Holly will be there at every step along the way. I'm sure that her life experiences as a mother, spiritual leader and hospital chaplain only deepened her capacity to care about people.

      Cathy Simons


Cathy Simons |